Education

 

Independent research has shown that S.I.D can reduce speeds in our communities, providing a low cost tool for the management of speed limits in a socially acceptable way.

With 75% of Drivers acknowledging SID as an effective means of speed management The DSD Road Safety Display is an extremely effective Road Safety tool for Casualty Reduction Officers, Community Safety Partnership, Site Health & Safety Managers & Parish Councils.

  
"Asking drivers to drive more slowly isn’t just about reducing the number of people killed on our roads each and every year. Vehicles travelling too fast in towns and villages are creating fear for many that live or work in our communities. Families won’t let their children walk or cycle to school or visit friends. Vehicles that are going too fast can frighten adults who walk or cycle, cyclists, horse riders, runners, in fact anyone who uses our roads"

"Speed indicators (SID’s) have proved to be one of the most successful speed reduction devices over the past several years. In some assessments, there has been an immediate speed reduction of over 10mph*. Drivers accept the message that SID puts across; the Smiley face as a thank you to be careful and considerate drivers, the sad face as a reminder to slow down. The education message rather than speed enforcement is popular with drivers and is now a major part of any Police campaign to reduce speed"

Oxfordshire County Council Safer Roads team 2004